Posted by Harry Hertz, the Baldrige Cheermudgeon
The Baldrige Cheermudgeon is back from a wonderful vacation in Glacier National Park and Banff and Jasper National Parks in Canada. While the east coast of the United States was sweltering in 100 degree heat, we enjoyed the cool comfort of the Rocky Mountains. Yes, I did leave a few blog postings behind, so those who read Blogrige probably didn't know I was away.
But what does this have to do with counting to ten? I had the opportunity to do just that several times and several ways on our flight home. (If only we could convince airlines to use the Baldrige Criteria for Performance Excellence....Customer Focus, Process Management.) Let's start with luggage. In the old days (five or so years ago) two pieces of luggage could be checked for free; then it became one piece; now $25 for the first piece, with a strict weight limit. Not only do you pay, but we experienced long lines while they weighed each piece for the exactly 50 pound limit and made everyone else wait. Count to ten! Nobody paid an overweight fee that I saw, but we waited while bags were repacked, weight redistributed, underwear and dirty laundry flying, heavy jackets put on, lines backed up..customer focus or harassment?
There are no direct flights from Calgary or Spokane to Washington, DC, so we had to connect through a hub. We landed at C8, 1 1/2 hour layover, but C11 was our next flight. I had a good book and settled in. I just got comfortable when they moved our flight to D10. C and D concourses are a mile and a half apart (OK, I exaggerate). Count to ten! We move and settle in. Flight has mechanical problems, another 1 1/2 hour delay. Oh and now gate C8. Count to ten! At least the delay provided us our daily exercise. Another delay, one hour. We are given a $6 voucher for lunch. You can hardly get a drink and chips for $6 in an airport. But we had already eaten anyway.
Leave after a four hour delay. We are each promised a $200 travel voucher as a thank you for our patience..customer focus/service recovery. Once on the plane, they start distributing vouchers from the front and back of the plane. We were in the middle, exit row. You guessed it. Remember counting to ten. The airline failed...ten vouchers short. Didn't they know how many people were on the plane?...process management. "You will get your vouchers in DC." We did, but only after having to wait in line for them to be printed. They couldn't send a message ahead of our arrival?
So, for the Baldrige geeks among the readers of this posting, who are always asking about core competencies, I would assert this airline has core competencies in customer frustration and customer service recovery. Are there better ways to achieve customer focus and engagement? What do you think?


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