Posted by Jamie Ambrosi
For my first blog entry, I thought I’d share with you something that is frequently on my mind...design successes and failures. You may not think about it…but examples of both are all around us.
--The sophistication of smart phones and other handheld devices
--The seamlessness of a well-written symphony or Beach Boys harmony
--The complexity and bottlenecks of the traffic patterns on many major highways...often because the volume has surpassed the capacity of the original designs…sometimes because the designs are simply confounding and illogical.
We are surrounded by designs that either help us achieve our ends or inhibit us from doing so. Joy versus frustration…success versus failure…or at least delays.
The same is true in our work lives. We design strategies, work systems, and processes for the purpose of advancing our organizations and getting work done. Sometimes we succeed. Sometimes we fail. Hopefully, we learn.
Through the Baldrige Criteria, we all have the framework needed to design in an intelligent and informed way and to evaluate what we design and make improvements where needed. In short, we have the framework needed to succeed. Some call this framework Plan-Do-Check-Act. In Baldrige, we call it A-D-L-I: Approach, Deployment, Learning, and Integration (page 66 of Baldrige Criteria).
Is this framework easy or a short term solution? No! But the cost of poor design is felt by your employees who have to do workarounds and your customers and stakeholders who have to deal with poor quality and delays. It took Brian Wilson years to produce the layered harmonies on Pet Sounds. If it were easy, everyone would do it…not just those who seek to be best in class.
The Baldrige Criteria provide the road map needed to create successful designs, and they are your companion on the road to excellence. Take a look and let me know what you think. And... let me know your thoughts on the greatest design successes and failures of all time.

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